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Wednesday, 21 March 2007

Doxa Exploring the depths

 



DOXA…Exploring the depths of Swiss precision since 1889By Rex M. Sano


Rex is a senior editor of the leading US watch magazine "hr: watches"
Read the complete article in their Basel issue, available at the newsstand on March 15th

How many of you out there have heard of DOXA? If you are an avid reader of hr: Watches, a collector of fine timepieces or love exploring the depths of the sea; you know DOXA. For those of you that don’t, please let me indulge you. DOXA was founded in 1889 in the heart of one of Switzerland’s major and most innovative watch manufacturing areas, Neuchâtel’s Jura Mountains, by Georges Ducommun. He was one of 13 children of a poor family, and at the age of 12, he became an apprentice in a manufacture that specialized in casing-up watch movements. Eight years later, young Georges started his own watch repair business which lead to his own successful watch manufacturing business one year later.

Jump to 2006. One of Switzerland’s best kept secrets consists of five major collections: the SUB750T Professional, SUB600 T-GRAPH, DOXA DECO, Flieger II, and 8-Days DOXA. These collections offer unique timepieces for professional divers; divers who need chronograph features; rectangular 1950’s deco dress styles; classic round cases in the Flieger ll; and finally, the pocket watch, known as DOXA 8-DAYS.


The SUB750T Professional is the most desired and best recognized of the collections. This orange-faced dive watch was created in 1967 and isresponsible for “orangemania.” DOXA was the first watch company to go against the normal black or white dive dial and introduced the orange-faced dive watchequipped with a patented no decompression dive table bezel.


So, what are you waiting for? Log on to: http://www.doxa.us/ to order yours now and get your special internet price or fill-out order form and fax to: 011 43 1 577 26 27. Action clothing, wet suit and Dirk Pitt ID not included!

by Rex M. Sano

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