Yes, this will be a highly limited watch, will increase in value, will be much sought after, etc... But that really isn't the story here - although it doesn't hurt!
No, the story here is Project AWARE Foundation and the important work that they are doing. Project AWARE Foundation is a nonprofit organization dedicated to conserving underwater environments through education, advocacy and action.
With headquarters in the United States and offices in Australia, Japan, Switzerland and United Kingdom, Project AWARE combats challenges facing aquatic resources in 175 countries and territories with direct support from divers and water enthusiasts worldwide.
Project AWARE and dedicated volunteers are committed to conservation initiatives including:
Underwater Cleanups and Marine Debris Prevention
For more information on Project AWARE, please visit them at:http://www.projectaware.org/english/..._americas.aspx
Back in 1989, the Professional Association of Diving Instructors (PADI) hit upon the very heart of what would come to drive Project AWARE - know to many as "the AWARE philosophy" - Aquatic World Awareness, Responsibility and Education - to stress divers' roles in conserving these environments and create a group of effective environmental advocates.
John J. Cronin, the Founder of PADI was at the forefront of this movement, and the power of that idea lives on today.
A Watch that Gives Something Back -
The Project AWARE DOXA SUB will retail for $2,390.00 and has begun to ship.