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Thursday, 18 December 2008

The Project AWARE DOXA SUB - A special watch for an important cause


We have been working on something very special here at DOXA for quite some time and now we are finally ready to tell everyone about it!
DOXA and Project AWARE will be cooperating to produce a limited series release of 92 Project AWARE DOXA SUBs.
Yes, this will be a highly limited watch, will increase in value, will be much sought after, etc... But that really isn't the story here - although it doesn't hurt!

No, the story here is Project AWARE Foundation and the important work that they are doing. Project AWARE Foundation is a nonprofit organization dedicated to conserving underwater environments through education, advocacy and action.
With headquarters in the United States and offices in Australia, Japan, Switzerland and United Kingdom, Project AWARE combats challenges facing aquatic resources in 175 countries and territories with direct support from divers and water enthusiasts worldwide.

Project AWARE and dedicated volunteers are committed to conservation initiatives including:

Underwater Cleanups and Marine Debris Prevention
Coral Reef Conservation Monitoring and Data Collection
Shark Education Reporting and Conservation
Improved Management Policies and Marine Protection Efforts
Environmental Training for Divers
Education Programs for Kids

For more information on Project AWARE, please visit them at:
The Power of an Idea -

Back in 1989, the Professional Association of Diving Instructors (PADI) hit upon the very heart of what would come to drive Project AWARE - know to many as "the AWARE philosophy" - Aquatic World Awareness, Responsibility and Education - to stress divers' roles in conserving these environments and create a group of effective environmental advocates.

John J. Cronin, the Founder of PADI was at the forefront of this movement, and the power of that idea lives on today.

A Watch that Gives Something Back -

In recognition of the fantastic work that Project AWARE continues to do DOXA is proud to produce this special SUB. And to say thank you in our own small way, DOXA will be donating a percentage of every Project AWARE DOXA SUB sold to Project AWARE Foundation. 92 of these special watches will be made available for sale - in recognition of 1992, the year Project AWARE got rolling as a Non-Profit organization.
This is one of those rare opportunities as a watch collector where you can not only get a rare and limited watch, but you can also do something good!

The Project AWARE DOXA SUB will retail for $2,390.00 and has begun to ship.






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