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Thursday, 18 December 2008

Viva Las Vegas - Official Launch of the Project AWARE DOXA SUB


DEMA 2008 - Las Vegas

Official Launch of the Project AWARE DOXA SUB

This was the perfect opportunity to officially unveil the Project AWARE DOXA SUB to folks outside of the DOXA community, and to say it was a hit is a bit of an understatement!

What was particulary interesting was meeting up with people who remembered having a DOXA as their first dive watch - and I am talking about DOZENS of people! Needless to say, there might be quite a few new Forum members in the coming weeks!

We were pleased to unveil this watch with the help of Tiffany Leite who is the Manager for Communications and Outreach for the Project AWARE Foundation. And as always it was great to catch up with our great friend, field tester and DOXA Ambassador - Karl Shreeves.
Tiffany Leite (L) Karl Shreeves (R)

The Project AWARE SUB is our first ever co-branded SUB to directly benefit a non-profit/ charitable initiative, and the feedback from the folks in attendance was really something!

We also got to catch up with some PADI and Project AWARE folks from Europe Jack Lavanchy (President of PADI Europe) and Thomas Sobotta (Manager of Project AWARE Europe) were on hand to lend their support.
An extra-special thank-you to:
Jenny Miller Garmendia - Director - Project AWARE Foundation
Dr. Drew Richardson - President and Chief Operating Officer of PADI Worldwide
Brian P. Cronin - Chairman and Chief Executive Officer - PADI
Kristin Valette - Director - Marketing and Communications - PADI
And once again - a thank you to EVERYONE at Project AWARE and PADI for making us so welcome at the event, and for their enthusiastic support of this project!






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